Custom development
Custom WordPress & AI systems
When the plugin doesn’t exist, the “easy” setup won’t do what you need, or you want AI actually wired into your site instead of bolted on — that’s custom work, and it’s what I’ve done since long before it was a checkbox.
Custom WordPress, built to fit
Off-the-shelf plugins are great until they aren’t. When you need your site to do something specific — a custom workflow, a booking or ordering flow that actually matches how you work, a plugin that doesn’t exist yet, or a fix for one that almost works — I write it. Clean, documented code that you own, not a pile of settings held together with hope.
- Custom plugins and functionality for WordPress
- Custom applications and tools, in and out of WordPress
- Repairs and rewrites of code a previous developer left behind
- Custom code for systems well beyond websites
AI bots & AI systems that actually help
I build website chatbots and practical AI systems — the kind that answer real questions, handle real tasks, and connect to your actual data, rather than a generic widget that frustrates your visitors. I’ve built the AI tooling running on my own sites, so this isn’t theory.
- Website AI chat assistants trained on your content
- AI systems for automating research, content, and back-office work
- Sensible integrations — AI wired into your site and workflow, not bolted on
Automation & integrations
If you’re copying data between tools by hand, or wishing two systems just talked to each other, that’s usually a solvable problem. I connect the pieces so the boring parts run themselves.
The rule I work by: build the simplest thing that solves the real problem, and make sure you can still understand and own it afterward.